Vogue France February 2025 : Natasha Poly by Willy Vanderperre

Well, i kind a like this cover, at least its clean and fresh.
We all knew this hideous Prada glasses will show on some cover :) Lets hope its the only one:)
 
So many Guy Bourdin images, is Carlijn Jacobs too big budget to shoot an editorial for VF?
I just wonder who they're going to feature next month. How much does the Helmut Newton Estate charge? Can they afford it?
 

“Some” of these aren’t so bad… I don’t like the cover however you don’t give a model like Natasha the cover only to cover most of her face… Happy to have Natasha on the cover otherwise!!
 
Please elaborate dear, i’m interested in your opinion…:)
Sure!

First of all, the layout is absolutely empty. There's no direction, no identity. It's very flat, it could be VF, VI or any other edition of Vogue.

The AD doesn't elevate the editorials at all, it just makes them even weaker and, for sure, it doesn't make up for the weakness of the images at all. I came across this post recently which perfectly illustrates what I mean:


Secondly, the editorials: the only decent one is the main editorial. Everything else is mediocre in theme, execution and casting. I'm beginning to think that Dan Sablon is a lot less than I expected. Everything is absolutely pedestrian.
"Skinny or not skinny" is worthy of a cheap article straight out of 20ans magazine and It looks like casting call polaroids.

Or ‘Emoi du mois’, which ironically doesn't really evoke any emotion at all.

Finally, the trends with the t-shirts tell me everything I need to know about this team and why the content is so mediocre, homogenous, uninteresting and boring.

At around the same age: Melanie Huynh, Géraldine Saglio, Julia von Boehm, and Benjamin Bruno already had a well-defined POV, a style and a personality. You could feel it in every way.

Let me be clear: I'm not nostalgic. I deplore the fact that the total absence of talent and personality is so much in the spotlight these days. When Fashion used to glorify differences, now it hides them.
 
Sure!

First of all, the layout is absolutely empty. There's no direction, no identity. It's very flat, it could be VF, VI or any other edition of Vogue.

The AD doesn't elevate the editorials at all, it just makes them even weaker and, for sure, it doesn't make up for the weakness of the images at all. I came across this post recently which perfectly illustrates what I mean:


Secondly, the editorials: the only decent one is the main editorial. Everything else is mediocre in theme, execution and casting. I'm beginning to think that Dan Sablon is a lot less than I expected. Everything is absolutely pedestrian.
"Skinny or not skinny" is worthy of a cheap article straight out of 20ans magazine and It looks like casting call polaroids.

Or ‘Emoi du mois’, which ironically doesn't really evoke any emotion at all.

Finally, the trends with the t-shirts tell me everything I need to know about this team and why the content is so mediocre, homogenous, uninteresting and boring.

At around the same age: Melanie Huynh, Géraldine Saglio, Julia von Boehm, and Benjamin Bruno already had a well-defined POV, a style and a personality. You could feel it in every way.

Let me be clear: I'm not nostalgic. I deplore the fact that the total absence of talent and personality is so much in the spotlight these days. When Fashion used to glorify differences, now it hides them.

Yeah i agree with you. You were on point! and it's a shame because she came from Selfservice and one would think that gives you something or you learn something....i see an intention but it's not enough for Vogue....

Im thankful that it's only one reprint inside ( feb vogue spain have 4!) but yes i think she need to gather the right team. Dan Sablon is a bluff like a lot of currently-working names.

That post that you shared from HB is everything...

I Also noticed the casting and the cosmo-esque articles....if you want to be provocative do it in a elevated way...

Anyway i'm gonna pass this time and wait for march.

Thanks @GivenchyAddict <3
 
For me, March would be decisive.

CTJ has to bring back many big names for VF, to be clear on the VF she has in mind and to gather the right team.

The one in place is Eugenie’s team and you can tell. She should have Mélina Brossard who is the fashion market editor at SS currently for exemple.

Or to give Robin Galiegue the covers for awhile which could help to have more people and it will be interesting as he is part of the ‘new’ generation.

Vanderperre or McKimm have nothing more to say. They are old, one trick pony and focused on collecting paychecks.

For the art direction, I am sure she can find people from Baron/Baron or even have Damien Re who is free and used to be at Franck Durand.

There are many possibilities but fashion people loooove their comfort zone and to work with their buddies over and over hence Dan Sablon there doing everything but bring nothing.
 
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It's worth giving any new regime at a magazine a few issues to see if they're starting to get into their stride.

That said, there's probably not that much money available to make things happen - and you'd also have doubts about the degree of creative control that's on offer.

If a magazine doesn't have much money, but has relative creative licence, it can be very inventive in finding ways to still say what it needs to say. But if both funding and freedom are in short supply, are you ever going to have much of a voice?
 
For me, March would be decisive.

CTJ has to bring back many big names for VF, to be clear on the VF she has in mind and to gather the right team.

The one in place is Eugenie’s team and you can tell. She should have Mélina Brossard who is the fashion market editor at SS currently for exemple.

Or to give Robin Galiegue the covers for awhile which could help to have more people and it will be interesting as he is part of the ‘new’ generation.

Vanderperre or McKimm have nothing more to say. They are old, one trick pony and focused on collecting paychecks.

For the art direction, I am sure she can find people from Baron/Baron or even have Damien Re who is free and used to be at Franck Durand.

There are many possibilities but fashion people loooove their comfort zone and to work with their buddies over and over hence Dan Sablon there doing everything but bring nothing.
True....they don't bet for new people unless someone else use it or become big....

I'm gonna keep my hope for March and april issues...but yes she have to take risks and see beyond her circle...what as you said fashion people....

Vanderperre and Mckimm are not even using their best tricks tbh...

What annoys me is that i bought the dec/jan issue and i hate to interrupt the collection....haaaaa...If only Natasha's ed was spectacular....
 
Words can't even begin to express how thrilled I am to see Natasha Poly back on the cover of Vogue France. As for the cover itself, I love how stark, bold, and graphic is is. Two covers in a row of Vogue France that I've been a fan of, I am so here for the appointment of Claire Thomson-Jonville.
 

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