we once had expectation for vogue hong kong, hope it can break out the local culture curse, but only two issues, it failed solidly.
to whose who wonder, Qiqi is a celebrity model in HK, who is not even in top-tier in local industry......she is outdated with no decent portfolio or iconic moment, yet she is the first celebrity landing on vogue HK title.
what can we say? I really thought Peter Wong could do it better.
BTW, vogue hk team is really young actually, some who positioned as senior or even director are under 30 or even 25, who were just intern a few years ago when i knew them. I can see they wanna young generation's vibe and perspective, but somehow what they offer is cliche and cheap, just as other local titles.