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Does anyone know how did the Portuguese audience receive the new Vogue in general? Do they like this artsy direction or they preffered the good old commercial Vogue?
Agreed about the last shot to be used for a cover! That one is definitely more in the VI vein than the actual shot.
The thing about Vogue Portugal is this. They really need to pull all the stunts to make sure the cover and cover edit looks superb because beyond that the magazine is quite frankly as dull as dishwater! You can't pay that price for reprints and snippets. But at least if you were to put out a striking cover you may lure in a few suckers (myself included) into buying your essentially subpar offering.
Funny you mention this, i totally agree. I was strolling around in Oporto and the cover did stop in on my tracks. An hotel bar over there has been transformed into a Vogue caffe( yes, me neither) and they have a tiny Conde Nast shop facing the street. The magazine was everywhere, and it looked amazing, it gave the impression that the whole shop was under water. I actually do not like the cover in itself, but I’m a sucker for good packaging, and this particular Vogue as an object is actually quite beautiful, the paper is of superior quality and the black spine works perfectly with the blue they used.
The second cover is pretty fabulous, what a wonderful use of that Celine dress.