^They have a strong luxury market and quite a few magazines already so it does make sense.
Yikes, every single cover is awful. Made even worse by the fact that it's a debut issue, and the first Vogue to my knowledge to go seasonal. I know he didn't have a fair shot, launching a magazine in the middle of a pandemic but all 3 women were photographed so what't the excuse? The photography on the second cover particularly is terrible.
I find the 'Asian' direction with the Chinese and Japanese cast is interesting since most magazines in Singapore look to the UK and America for cover stars. That will probably set Vogue apart. But why not do it at a later stage and look for Singaporean models/celebrities instead?
I just don't know how it can be this bad when his Esquire was so good. Oh well, guess Angelica and Leslie won't lose any sleep. They're still winning!