W February 2011 : Rooney Mara by Jean-Baptiste Mondino | Page 3 | the Fashion Spot

W February 2011 : Rooney Mara by Jean-Baptiste Mondino

What concerns me about W is not the content, but whether the content has any practical relation to the magazine's size. Does the design make the most of the dimensions of the page? Am I getting a special experience from this publication? Why should I buy a bulky magazine? Do the features justify W staying this size? These are the things that I ask myself.
 
Another really, really bad W cover....they need the old editor back
 
Kinda sucks for her that her first major cover is her character and not as herself.

Also I didn't realize the Salander character was supposed to be "sexy" flashing her boobs and whatnot.

I completely agree. I hate the way they've portrayed Lisbeth in these pictures (either this is the way Mara or Fincher has decided to take the character or she's been told to pose that way by W). She just looks like some junked up groupie not an empowered, fleshed out character whose appeal comes from her abilities and her character rather than flashing her body.

That said, I don't mind the image as a cover, but I would have rather seen Mara as an up and coming actress not a character gracing the cover. Putting a character on the cover just seems too much like a marketting ploy (and for a movie that isn't even coming out very soon).
 
The article in W is more a profile of David Fincher than anything to do with Rooney Mara but it describes how he has conceived Salander's look in great detail:

Larsson described Salander in opposites: slender but tough, “spidery” but elegant. Fincher, who is directing the American movie version of the first book in the series, has taken that gamine, biker-chick, downtown-girl template and tweaked it. Now she’s his.

The transformation began with the hair. Mara’s long brown mane was dyed black and cut in a series of jagged points that looked as if she had chopped it herself with a dull razor. The bangs were cropped very short and uneven, and the rest of the hair was layered into an extended shag. The final result was a mash-up of brazen Seventies punk and spooky Eighties goth with a dash of S&M temptress.

That look, which could also describe Salander’s nature, was echoed in her wardrobe—a collection of ripped stockings, low garter belts, skintight leather, and heavy-soled boots. In all the angry, attractive darkness, Mara, who is 25, lithe, and petite, radiated an intriguing mix of menace and vulnerability. Fincher’s Lisbeth Salander, as channeled by Mara, is unique—a brilliant but childlike avenging angel with an understanding and an appreciation of violence. In essence, she’s a lot like her creator, David Fincher.

...

For The Girl With the Dragon Tattoo, Fincher has imagined more than the obvious—a compelling thriller about a crusading journalist and his mysterious partner, Lisbeth Salander. Instead, he wants Salander to be both subversive and a new kind of role model. Which is why he has analyzed every detail, from her earrings to her essence. Nothing with Fincher is accidental, and although he delights in being subversive and contradictory, he is deeply committed to his characters, his movies.

“Look at this,” Fincher said as he returned to the carefully placed spots of blood on Mara’s palms and wrists. The bursts of maroon were like stigmata—turning Salander into a martyr rather than a complex force. “That’s just not right,” he said flatly. “Lisbeth Salander is not about suffering! She is not Jesus! She is about vengeance!” Fincher smiled. An assistant squeezed rivulets of blood onto Mara’s hands so that it ran over her fingers. “That’s better,” Fincher said, clearly pleased. “You have to get it right. Or there’s no point at all.”
Full article

Mara wears Burberry Prorsum’s leather jacket. Tawapa earrings; on left hand, from top: Stephen Webster ring, Bijules ring, Toile des Reves ring, Stephen Webster ring; on right hand, from top: Bijules ring, Lou Zeldis ring, Stephen Webster ring.
 
The cover is awesome but I agree that it looks more like a EW or Premiere cover. I'm not sure W has really found its new identity yet and their covers and eds seem to be all over the place at the moment but I don't really mind. It's more interesting than seeing the same actresses and fashion stories every month and in every publication so it's nice to get something completely unexpected every now and then.
 
I love the bitchy quote about Scarlett Johansson, "Marilyn on a bike." You rarely get insight into the casting process involving names that big.
 
How disappointing that the article is not so much about Rooney as it is the man who "made" her.
 
I like the cover, it's different, my only complain is.. why they go back to boring grey background again?? Im sure this one has great content.
 
Oh Lord, it looks so ugly..after they did great with Emma Stone and Garrett Hedlund, this is such as a major downgrading...
 
I like the cover a lot. But why does she have bleached brows? Lisbeth doesn't have bleached brows. Odd.
 
Well, this is my favorite W cover in months!!
 
I honestly don't know what to think about this. I feel dirty just looking at it.
 
What's with the grey background on every cover??? I honestly don't think Tonchi will make it to September. I'm guessing he'll get fired in the summer and W gets another revamp for the Fall Fashion Issue. Carine? or better yet, snatch up Baron from Interview!!
 
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Then who will go to Interview? Tonchi? Yikes, not again please. Baron needs to stay where he is because he is doing an excellent job at Interview. :yuk:
 
the cover honors really should have gone to noomi rapace. that what have impressed me. rooney's cover could have been mind-blowing with her in character but this looks like a Gene Juarez salon advertisement, gone punk/goth & terribly wrong. missed opportunity.

can we at least see some dragon tattoo:innocent:
 
It's good to see Jean-Baptiste Mondino shoot a W cover, though I don't like that one.
Well, will models ever be on the cover of W? It seems impossible..:ermm: I still really don't like the magazine's current direction.
 
David Fincher Gets The Girl
Rooney Mara by Jean-Baptiste Mondin




wmagazine
 
Defiantly not for me. There has to be some seriously strong content, to make this a worthwhile purchase.
 
I wish W had the kind of photography that compelled you to buy two issues - one to keep, and one to rip up because you absolutely needed to use certain shots as posters on the wall.
 

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