In my opinion, although music costs a lot, houses sort of "save" by choosing a certain type of music to play in the background of the show, but just like the set of the show matters, decorations and lighting, so does the music. It creates emotion and feelings that help the audience understand the collection better than basic ambient music. I loved Roberto Cavalli's choice of music for fall-winter 23/24. It was exactly what the show needed. What I like about fashion shows is how they're not only about fashion, but about music, interior design, and architecture. And going for everything minimal and ambient is not the key to everything.