• MODERATOR'S NOTE: Please can all of theFashionSpot's forum members remind themselves of the Forum Rules. Thank you.

Yasmin Sewell

Interviewing UK Vogue EIC - Alexandra Schulman

Check out Yasmin Sewell's blog on the UK Vogue website: http://www.vogue.co.uk/person/yasmin-sewell

She recently interviewed the fascinating EIC (Editor in Chief) of UK Vogue: Alexandra Schulman. Here's the transcript that I've copied and pasted directly from the blog post:http://www.vogue.co.uk/blogs/yasmin-sewell/2013/03/an-evening-with-alexandra

ysewell_blog2_v_22mar13_pr_b_592x888.jpg


When Vogue approached me asking whether I would like to interview their editor, Alexandra Shulman, I knew it was the perfect opportunity to have a girlie chat with a woman seriously in the know.

So last night, down at the west-end Brompton club after a delicious dinner, we got down to business. With an endless list of questions I wanted to ask her it was hard to know where to start, but Alex was incredible to interview - so honest, open and witty.

Alex told us about her younger years, her numerous jobs in the music industry and her real true love for music. She also admitted that online shopping isn't particularly her thing and while she recognises there is a huge demand for it, she noted that it doesn't necessarily work for everyone. For her it's sizes and fit which don't match up. She even admitted having trouble with grocery shopping online and disasters with frozen peas.

Alex chatted about her book Can We Still Be Friends and mentioned that while some of the characters are purely fictional, others relate to people she has known and worked with along the way. She told us about her ability to rise early in the morning and how she found the time to write a book, be a mum and be the editor of UK Vogue - all at the same time.

When it comes to shopping, Alexandra is at home in Notting Hill's The Cross Boutique and she confirms that for her the world won't be turning completely digital - it's all about the sensory experience.

Later, we spoke about her initial footsteps into Vogue and her fearless attitude that enabled her to never be scared of the unknown. She admitted to always having a confidence in her abilities and eagerness to learn and grow. I guess that is something most of us can relate to, that even the editor of Vogue at one point was learning too, but it's the confidence and trust within ourselves that sets us apart.

Honest and sincere, it was an absolute pleasure to gain a deeper insight into her fashionable yet real life. You're a superstar Alexandra.

ysewell_blog1_v_22mar13_pr_b_592x888.jpg
 
Rocking slim, sculptural jewelry on US Vogue online

Looking stunning on US Vogue online, for a cool story on slim, sculptural jewelry

img-mostwantedaprilweek4slimjewelry0_093525718509.jpg_halfpage_sligeshow.jpg

vogue.com
 
Last edited by a moderator:
Yasmin Alert - Exciting New Project!

Yasmin Sewell Taps Up-and-Coming Designers for a ’70s California Skater Inspired Collection


03-farfetch-lookbook-640x419.jpg
01-farfetch-lookbook--300x450.jpg


If it feels like summer is never gonna happen for those of us in NYC (and along the east coast) try living in London. Across the pond the weather has been so dismal, that no one was buying the summer clothes lining the racks starting in March. Sales plummetted. So Yasmin Sewell, a fashion consultant who has launched the careers of Rick Owens, Christopher Kane, and J.W. Anderson to name a few, decided to do something about it. She teamed up with her husband’s distribution agency, Paper Mache Tiger, and tapped her favorite up and coming designers to design very specific summer pieces for a ’70s California skater-themed pop-up shop in London’s Shoreditch neighborhood (empty swimming pool included, in case you want to drop in). It’s called, fittingly, Beach in the East.

Kyle-Robinson-and-Yasmin-Sewell-300x450.jpg
06-farfetch-lookbook-640x409.jpg

Kyle Robinson and Yasmin Sewell
“We had a really disastrous winter here in London and we were all having this yearning for heat,” Sewell told me over the phone. “And I was thinking a lot about California in the ’70s–I had just watched the Dogtown and Z Boys documentary and it really inspired me–I just want to wear board shorts with Vans.”

So she called up people like Thomas Tait, whose last collection was held in an actual skate park, to contribute (he did a printed cycling jersey). She asked LA-based denim designer Frederick Maxwell Kingery (Sewell describes him as a “denim prodigy”) to create overalls in four different washes. “Dungarees were a very important item,” said Sewell. She liked a palm tree heel that buzzy new shoe designer Sophia Webster had done, so she asked her to do a flat version.

Sewell obviously has an eye for talent. Before starting her own consultancy, she was the buying director at Browns, where she discovered Christopher Kane, Nicholas Kirkwood, Roksanda Ilincic, Marios Schwab and Acne. The fact that she’s handpicked this crew of designers for Beach in the East means these names are ones to watch. As for what she looks for in new talent? “It’s having a completely unique sensibility and vision,” she said. “The ones that I’ve worked with, the ones that I’ve been there to launch–like Acne, Christopher Kane, even Rick Owens back in the late ’90s–they were really clear on who they were. It was completely fresh and they didn’t question themselves. They’re not trying to be anyone else.”

Beach in the East is meant to conjure up a feeling of being “young wild and free.” “I’m not as free as I used to be,” Sewell admits. “I think all of us in the fashion industry are working really hard and that element is missing. I want the store to make shoppers feel transported and nostalgic.”

Most of us non-Londoners won’t be able to transport to Shoreditch. But the full collection–including this awesome tee by Cecile that’s printed with the end credits of a Woody Allen flick and some adorable barrets designed by Katie Hillier–is available now on Farfetch.

“[Farfetch] was the obvious choice,” Sewell said. “They’re all about the independent boutique and it doesn’t get anymore independent that this concept.”

Taken from: http://fashionista.com/2013/05/yasmin-sewell-taps-up-and-coming-designers-for-a-70s-california-skater-inspired-collection/

Full look book: http://fashionista.com/2013/05/yasmin-sewell-taps-up-and-coming-designers-for-a-70s-california-skater-inspired-collection/01-farfetch-lookbook/


 
She's been looking great these fashion weeks - loved the Kane dress on her.
 

Users who are viewing this thread

New Posts

Forum Statistics

Threads
213,955
Messages
15,244,034
Members
87,925
Latest member
RIGHTSOCK01
Back
Top