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While I agree it would be nice for this guy to know who Hedi is...firing him over it? Sorry, I won't defend that unless the guy displayed some nasty attitude toward Slimane, but the story makes no mention of this. Basically, it implies that Hedi's ego was bruised by the slight, which is not a fireable offense, in my opinion.
Well...to be honest, it doesn't surprise me at all that the store manager was fired. Do any of you realize how extremely unprofessional it is for the manager for such a high end boutique to know so little about and of what is going on within his own company? At this level of retail, the customer can be and often is a demanding one and those who work at these stores have to know the product inside and out and need to know even the basics of the collections, ie, inspiration, etc. What would this manager have said had a customer asked his opinion on the new creative director? Did he even know that that was news?
To not even know who Hedi Slimane is is unacceptable. It's one thing to not know Hedi if you do not work or even care about fashion...but to be so involved and not know? That's embarrassing.
And come on...in this day and age, there's even less of an excuse - anyone can google and find out everything they need to know about someone or a news item in less than 5 minutes. I, for one, do not feel sorry for this manager.
Your points on the manager knowing the collection inside out are pretty invalid until Hedi's collections actually hit the stores. I'm sure many of the higher ups working in the boutiques were told about his appointment months ago. Its just a lot easier to know a name than to recognize a random face off the street. Especially the face of someone who's avoided the limelight for many years.