Yves Saint Laurent 'MYSLF Fragrance 2023 : Austin Butler by Gray Sorrenti

[Zorka]

US Vogue Digital Edition

 

[Lola701]

L’Oreal is just destroying that brand…
He is cute… Too bad for him that he was signed by YSL for such a fragrance but I guess with the strikes in Hollywood, it’s happening at the right time.

The lapels on the smoking are more interesting than the fragrance…And the name?

That’s what happen when Marketing people are behind such an important entity.

 

[Avonlea]

cringe

 

[Deleted member 1957]

Myslf sounds like an Avon brand.

 

[lhhbl]

he's so cute but looks soooo tired on the first picture. all seems boring. this campaign is a no for me

 

[Lax89]

When I saw the title, I thought it was going to sexier. Austin is handsome but doesn't translate so much here. I read it as "milf"

 

[heyjaded]

He always looks like he’s trying hard to do Tyra’s “smize” in pictures.

 

[DK92]

When I saw the composition of the fragrance I got excited, I can't wait to smell it... That's all!

 

[WAVES]

the video has good bits and he fits the brand IMO the shots could be stronger.

 

[Scotty]

Not Austin Butler. He's a little too corny for me, and for YSL.

 

[KoV]

They’re really going all out with the marketing for this one, I’m already sick of it. And such a goofy name.

 

[FashionFanatico]

Austin Zoolander.

 

[Deleted member 116957]

I'm honestly obsessed with the fact that this is called MYSLF... it's stupid, yet ingenious lmao.

 

[MaraPiovani]

He is too potato for my taste

 

[LadyJunon]

I know that Saint Laurent and YSL Beauty are separate companies with different owners, but I've always wondered whether the two companies work with each other (makeup for shows, clothes for adverts, etc).

 

[yslforever]

I know that Saint Laurent and YSL Beauty are separate companies with different owners, but I've always wondered whether the two companies work with each other (makeup for shows, clothes for adverts, etc).

Yes they do, they were really not in speaking terms for a while, but it's better now. Of course, YSL beauty provides make up for shows and Saint-Laurent provides clothes for the ads. They are trying to contract the same ambassadors and the same photographers, as it is the case here with Butler and Gray Sorrenti. YSL Beauty has just commissionned Canguilhem to make reels which fit better with the Saint Laurent brand.

 

[LadyJunon]

Yes they do, they were really not in speaking terms for a while, but it's better now. Of course, YSL beauty provides make up for shows and Saint-Laurent provides clothes for the ads. They are trying to contract the same ambassadors and the same photographers, as it is the case here with Butler and Gray Sorrenti. YSL Beauty has just commissionned Canguilhem to make reels which fit better with the Saint Laurent brand.

Smart thinking from Kering and L'Oréal. Now they just need to homogenise their logos.

 

[jeremydante]

Didn't understand why the other voice was doing VO in the beginning of the motion advert. As handsome as Austin is, he should've been photographed better. Not into the mustache, would've been more handsome without for this ad and campaign.