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Opium adverts just keep on getting worse. This looks like a junkie collapsed in a back alley on a bunch of rags after inhaling from a stolen aerosol, not a woman on a hedonistic (and expensive) journey of the senses.
Selling the beauty business was maybe the worst decision Kering made during Stefano's tenure.
From the campaigns to the actual perfumes...everything screams "budgets restrictions".
One thing that Hedi has is taste in perfumes. They should consult him at least.
Well, speaking purely from a superficial angle, I'm glad Hedi's got nothing to do with this. Otherwise we'd see just another black and white melancholic shot, probably with one of his LA musician friends as the spokesperson. The problem with SLP for me is that I cannot tell the one campaign apart from another.
All the ad needed was some eye contact, this makes her look like some socialite or actress since we cant see her face. Also the fact that she's too covered by props doesnt help
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