from
http://www.findarticles.com/p/articles/mi_qa3992/is_200105/ai_n8936766
The real implications of A-POC, however, go far beyond mere technical wizardry and retail design. With his new line, Miyake has established a solid concept and purpose for his clothing, something that seems at odds with today's notion of fashion and its tendency for decorative excess. While repeatedly eschewing such terms as "haute couture," "mode" or "fashion"-all of which implies the quest for novelty-this Japanese clothing designer wants to change the way clothing is perceived, created and worn.
As an exploration into the boundaries of fashion design, Miyake's project has been, to a large degree, a success. With his material ingenuity and keen eye for design, Issey and his studio have brought APOC from mere concept to concrete reality. But to put the A-POC philosophy into practice and to reach a much wider audience is, obviously, a much greater challenge. Theoretically, the mission of A-POC could be expanded worldwide, to cloth people of all customs and sizes-as seen in A-POC's promotional literature and photographs. But with the current market system, such an undertaking is not yet feasible, despite its potential for far-reaching change. As it stands, the current price of A-POC ranges anywhere from $100 to over $1000, which means that, despite its capacity to fit anyone and everyone, it is only available to a select few. With a new store planned in New York this fall and further plans for expansion, only time will tell if A-POC is permitted to fulfill its true promise.
Yet, throughout Miyake's concepts and forward thinking designs, he has persevered in redeeming and reaffirming humanity through technology, a trait that distinguishes the Japanese culture. As Miyake and his project so radically embodies, technology lies at the forefront of design, but it is not its most vital characteristic. He insists that, "It is what we do with our minds, our imaginations and our hands that is essential." With A-POC, Miyake may be giving design back to those for whom it matters most, and in the same stroke, offering us a chance to have a hand in how we shape the world and clothing around us.
Ecologically, Miyake's concern for all the material wasted within the design and fashion industry can be seen in the idea that A-POC embodies. Almost every square inch of fabric is or can be used. Instead of designing a style and then cutting cloth to match it, A-POC goes the other route by designing clothing that will fit onto the cloth. Globally, A-POC is also a response to the consumer's alienation from the fruits of his or her labor and an attempt to bridge this divide. With the concept behind Making Things and its continuation in A-- POC, Miyake directly addresses the problem of globalization, where one can find the same product in almost every country. The result of this globalized, cookie-cutter society is that people increasingly desire something more individual. Instead of identical styles or standard fits and sizes, A-POC allows people to not only have some sort of relationship with the clothing that they buy, but also to have some sort of input into how it all ends up.