Perfect Pairing | Phillip Lim’s Stylish Everyday Wardrobe for Target
On Sept. 15, Philip Lim’s first collection for Target will hit stores — five days after his
3.1 Philip Lim runway show in New York and five years after the retailer initially approached him. “It’s kind of like dating,” Lim said about the process that led to the collaboration. “It’s been about a five-year courtship, and I wasn’t ready.” So why now? “Finally at this moment, we’re like, O.K., maybe we’re both mature enough and our expectations are more realistic of what we want from each other,” he explained.
Lim’s goal for the collection, which is divided into morning, noon and night wardrobes, was to create a solid selection of clothes for “everyday men and women” at Target’s price point. “This is really personal, because growing up, I was a Target customer,” Lim said. “My parents were always taking me to Target for back-to-school shopping, and I would find things, but they were not quite right. This was my chance to go back and relive this and do it right.” The line of more than 100 basics, which range in price from $20 to $300, includes everything from soft intimates and leather jackets to vinyl handbags and solid shoes.
The palette is mostly neutral — gray sweaters, dark slacks, khaki trench coats and solid-colored button-down shirts. But there are also a few standout graphic prints — camo, leopard, floral and one fun comic-book-inspired pattern — that add just the right pop of color. Perhaps not surprisingly, Lim also sprinkled in a few ideas from the past five years of designing 3.1. His favorite is the grab-and-go pack, a mesh bag filled with a few matching underthings — for men, these include socks, briefs and a T-shirt, for example — aimed at those with busy lifestyles.
So how does Lim plan to celebrate the long-awaited launch? “I might be at home, or I might be off on a beach somewhere for a couple days,” he said. “Hopefully the latter.”
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Clockwise from top left: Phillip Lim for Target men’s shirt in navy/camo print, $29.99; sequin dress in navy, $74.99; men’s high-top sneakers in white, $44.99; mini-satchel in black, $34.99