Thefrenchy
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Mademoiselle Agnès @ Les Bains-Douches celebration party - October 2000
MADAME.LEFIGARO.FR
MADAME.LEFIGARO.FR
Le Figaro Madame - January 2009
"Mademoiselle Agnès moves in"
Ph: Nicolas Buisson
MADAME.LEFIGARO.FR
Insiders | Agnès Boulard — November 3, 2011 —
If there were rules for being the perfect La Parisienne, what would they be? Who better to ask than the French fashion journalist, Agnès Boulard, who in her alter ego of Mademoiselle Agnès has marked out a distinctive territory as an authoritative if irreverent voice in fashion for nearly two decades now. Boulard ponders this for a moment: “Your question deserves a documentary, which I plan to do soon.” She ventures forth, “In a nutshell, the rules could be: wild hair, little make up, perfect skin. For the style: never a total look, always expensive shoes, few colours, few jewels, few prints and good basics (le good jean, le good t-shirt, le good jacket). Reading Vogue Paris and knowing when to say “Merde!” appropriately.” Didn’t Ines De La Fressange, the aristocratic muse of Karl Lagerfeld and brand ambassador for Roger Vivier recently write a book to that effect? She lets out a sigh, “The difference between Ines and me is 20 kilos, 20 centimetres and no L’Oreal contract for me! And God knows I can do anything I want with my hair!” Boulard practices what she preaches: with her tousled hair, minimal makeup, stick physique, husky hundred-a-day voice and love of a good heel; she epitomizes what her friend and close collaborator, the fashion documentarian, Loïc Prigent once described as “a Paris lady. She smokes in the building even if it’s forbidden.” Or as Boulard describes herself, “I’m like a modern Simone de Beauvoir with an Eva Mendes twist.” Her start in fashion was appropriately par chance. Working as a weather girl at French TV station, Canal + in the Nineties, Boulard borrowed a dress from Jean Paul Gaultier who was a guest on the show. She laughs at the memory, “As a joke, he offered me to walk for his next show and I ended up, 163cm high surrounded by giant models! And then I caught the fashion virus.”
Boulard is the rare front-row fixture who can retain her influential position while taking a nothing-is-sacred approach to fashion. Over the years she has stripped to her knickers to interview Galliano, tangoed with Lagerfeld and cat-called Hussein Chalayan. But she insists, “We try not to be mean for nothing, it’s too easy and cheap.” She has also emerged as a tireless campaigner for supporting young French talent. “Today, making a breakthrough in fashion has never been so hard: on one side, you’ve got PPR and LVMH, and on the other one H&M and Zara. If I had to advise a young designer, I would say: have a lot of guts and a real vision just like Nicolas Ghesquière. Besides this, I look closely and support the work of designers as Anthony Vaccarello, Jonathan Saunders, Altuzarra.”
Working in fashion as long as she has can bring a melancholic tinge to proceedings. “I often think with nostalgia of the golden years when everything seemed to be possible, when the backstage was open and filled with hysteria, laughter and drama. Now things are more controlled, industrialized, marketed. Moments of craziness are harder to find.” Which goes some way to explain why she and Prigent try to generate their own lunacy with antics like Signé Anna – where she impersonated the world’s most powerful fashion editor. “She explains, “During one fashion week, I waited for her to take off on the last day and wore her disguise: her perfect bob (five days of hard work), huge sunglasses and fur (I am so brave that I could handle a PETA attack!) I went like this to the Lanvin show and everybody fell for it. It was my first fashion orgasm!”
Boulard’s dance card is full again for the forthcoming season, working on a documentary Fashion Pack for Arte, producing her weekly La Mode, La Mode, La Mode show for Paris Premiere and of course the latest installment of her addictive cult hit Habillées Pour which recently celebrated its 10th anniversary and has made her a star on the Sundance Channel. True to her restless nature, she’s already moved on to her next target. She teases, “We’re thinking of my next assignment: what would you think if I was disguised as Donatella Versace? I am working on my tan right now…”
and i love her. “The difference between Ines and me is 20 kilos, 20 centimetres and no L’Oreal contract for me! And God knows I can do anything I want with my hair!”
^Possibly Balmain ?