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wwd.comLancôme has added an up-and-comer to its stable of spokesmodels: Arlenis Sosa, a 19-year-old former student discovered in her home country of the Dominican Republic this past April.
“Arlenis possesses beauty, intelligence, charm and compassion,” said Odile Roujol, president of Lancôme. “All of our brand ambassadors share these attributes, so we knew she would be a wonderful addition. We are very proud to welcome her to the Lancôme family.”
Sosa was discovered on her way to a college class by a designer, who sent a shot of her to Marilyn Agency’s Peter Cedeño. She arrived in the U.S. this spring, and signed with the Marilyn Agency.
Lancome can't say exactly for how long the Dominican cutie will front their array of mascaras and lip glosses, but they can say that her ads, shot by Dusan Reljin, will break some time after the new year.