I don't like this at all. It looks super kitsch. And the whole concept of having the models stand in front of a UFO just makes the collection more gimmicky. I mean, the whole campaign looks like a series of movie posters for a Science-Fiction film; which means the clothes look like costumes instead of haute-fashion.
Disappointing. I wish they'd go back to the genius of Inez&Vinoodh photographing and M / M doing the artwork. Those campaigns were iconic.
Anna doesn't really look like herself in the new ad.
I don't know, these ads have lost their sparkle for me. I wish they would've projected the colored lights on them like they did for the runway show or something. They just look...dull.
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