Him being in the campaign is far more tolerable than him shooting it for me. Of course it's an awful shot too, it's Balmain. This is the same HF brand that sell weaves. You want to talk about boxers at Balenciaga, Lola lol, let's talk about the weaves at Balmain.
This is my point of star/celebrity designers using themselves to sell bags and blouses. Will their audience still connect with the brand if they don't see him? Balmain was on such a high after that H&M collab and played their cards right for a while. They got this new handbag line which I believe is selling well, they've since launched couture. I get Rousteing wants to make himself indispensable, but I'm not sure whether this is good for the brand itself.