Balmain Unveils Spring/Summer 2015 Menswear advertising campaign photographed by Mario Sorrenti, art directed by Pascal Dangin and starring Kanye West and Kim Kardashian.
"For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity—they are the new modernity. This is more than a campaign, it expresses something beyond clothes—it is a celebration of love and friendship. This is a new statement for Balmain." Olivier Rousteing
"The men's Balmain campaign starring Kanye and Kim was all about the kiss – their connection." Pascal Dangin
The campaign will debut in leading fashion titles worldwide dated March 2015.
Credits
Creative Direction - KiDS (Pascal Dangin, Creative Director)
Photographer - Mario Sorrenti
Hair - Bob Recine
Makeup - Lucia Pieroni
Manicurist - Christina Zuleta
Set Designer - Philipp Haemmerele
Models - Kanye West & Kim Kardashian