Balmain for H&M : Kendall, Gigi, Jourdan, Dudley & Hao by Mario Sorrenti

[Benn98]

The guys are also terrible!

I tell you, the whole lot of of them are terrible. That one guy seems to be pouting like his life depends on it (probably Olivier was the inspiration here). The three new shots all looks the same in a way (composition). This is definitely weak, especially when you compare it against H&M's past campaigns. I knew the clothes would obviously have that gaudy and garish element, because, you know, it's Balmain. But my God, did he had to extend it down to the cast as well. Years later it's still hard to top Viktor & Rolf and Lanvin's campaigns for this brand!