BALMAIN: SPRING/SUMMER 2014 CAMPAIGN FEAT. RIHANNA
My name is Vincent, and I am a Rihanna addict. We’re sharing these new Inez and Vinoodh shots with you only after I have spent the past 24 hours browsing them on the Instagram accounts of Olivier Rousteing, Mel Ottenberg, Riri’s bezzie Mel, and even Riri’s personal hairstylist who I know only as @yusefhairnyc. Yes- I follow all of these in order to see Ms. Fenty from several angles on the daily, and have neglected to post, having caught that strange Insta disease where you pretty much think anyone on your feed is conversing with you directly. Well I didn’t want to leak it any further did I?! Anyway- this is as Yusef put it (hair tongs in hand, chubby fur cast carelessly over one shoulder to reveal his wife beater) a #gamechanger. Forever sealing Rihanna’s fate not only as an ikawn (that’s icon in New Jersey drag ghetto FYI) of music, but an ikawn of fashion too. What a smart youth-centric move from Olivier, who in dressing the star in his cinch waisted power denims has further highlighted the handing down of that legacy of pop stars that make you gurn with excitement when a new videos released, and die inside just a little bit at their concerts to Ms. Thang. I’m thinking the Jackson’s essentially. A little bit of Janet, and a little of Mike. Those heavy duty chains are quite Rhythmn nation, and isn’t that do a little bit Bad? Almost a Jerry Curl? And yes- that white tiled backdrop does look a little like a W/C doesn’t it? Let’s us imagine we’re having a little goss in the loos of da club. You can confide in us Riri.
Photographers: Inez Van Lamsweerde and Vinoodh Matadin
Creative Director: Franck Durand
Fashion Editor/Stylist: Mel Ottenberg
Hair Stylist: Yusef
Make up Artist: Yadim
www.balmain.com
by Vincent Levy