Balmain S/S 2015 : Adriana, Crista, Isabeli, Joan & Rosie by Mario Sorrenti

[valliaddict]

wwd

 

[zacatecas570]

Great casting!! Looks nice.

 

[KateTheGreatest]

Love love love the cast, so excited to see Crista with these models

 

[fashionlover2001]

Soo excited!

 

[Ortemis]

awesome

 

[lightblue]

Adriana & Isabeli.❤

 

[Moofins]

Rosie looks like she was photoshopped in at the last moment (though I know she wasn't), but I actually dig how cheaply colorful it looks. It's gaudy and fits the last collection to a T.

 

[Vini]

instagram/olivier_rousteing

 

[Flashbang]

FAST AND FURIOUS: Olivier Rousteing serves up hot models — and a side order of fries in a Styrofoam container — in his spring campaign for Balmain. While dressed to the nines in the French brand’s clingy and cutout-riddled collection, Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, Isabeli Fontana and Crista Cober are depicted playing video games — popcorn scattered about the floor — and scarfing burgers on a diner banquette.

“You can’t eat caviar every day,” said Rousteing, noting he was eager to depict his “Balmain army” in real situations. “I wanted to have power women in the campaign.”

Photographed by Mario Sorrenti, the models certainly channel fashion fierceness with their curves, killer cheekbones and slicked-back hair. Art director Pascal Dangin said the sets were inspired by the “distorted realism” of Seventies French cinema.

Rousteing said he was also keen to show a “diversity of girls,” many of whom he reunited with backstage at the recent Victoria’s Secret fashion show in London, showing them preview images of the ads on his smartphone. The campaign is slated to break in February issues of leading fashion titles.

wwd.com

 

[Ortemis]

I love it so much.
Love the concept.

 

[vivaglam]

I love that they are playing on the original Nintendo!

Love it. Amazing cast!

 

[GlamVal]

I CAN'T WAIT TO SEE THESE CAMPAIGN IN HQ

I'M SO EXCITED

THANKS GOD; NO CARA, NO JOURDAN, NO ISSA

 

[testinofan]

Great cast, great styling, great collection i loveeed

 

[nataliaapple]

Fresh. Love. IT.

 

[nataliaapple]

P.S. I think Adriana is the standout here. She owns both shots.

 

[Oxymore]

Not disapointed! This campaign is awesome!

 

[poison84]

Bigger

facebook balmain

 

[catherine88]

Love it!
Fantastic cast and intresting concept
That always works.

 

[squilliam]

I love that they are playing on the original Nintendo!

Love it. Amazing cast!

That's my favorite part. I love it!

 

[la veronika]

Love them all except for Rosie, she doesn't look good unfortunately.