The Jay H. Baker Retailing Initiative at The Wharton School of the University of Pennsylvania has developed a secondary concentration in retailing. The concentration requires four courses in retail, including required and elective subjects. Popular primary concentrations include finance, management, marketing and real estate, with secondary concentrations offered in entrepreneurship, global analysis, legal studies and business ethics, managing electronic commerce and now, retailing. The Jay H. Baker Retailing Initiative was established at Wharton in 2003, thanks to a gift of $10 million from Patty and Jay H. Baker, a member of the Wharton undergraduate class of 1956 and a former president of Kohl's Corp. The Initiative has a 40-member board of advisers, including retail chief executives Burt Tansky of Neiman Marcus Group, Terry Lundgren of Federated Department Stores and Lawrence Montgomery of Kohl's, as well as Roger Farah of Polo Ralph Lauren, Robert Kerson of Kerson Partners and Dan Schwarzwalder of Buckingham Capital. The retailing initiative involves getting retailers to recruit Wharton students, faculty research, curriculum development and cocurricular activities.