Lena said:it's the owners of the stores together with buyers who choose what items they need, the manufacturing company has nothing to do with what the clients will order, their work ends with presenting the collection and hoping it will sell well to the buyers
(is that replying your question JJ?)
about the shows, just what meg said, 2000 people is small number in a mega show like ysl or Dior ..imagine those people travel from all over the globe, so many boutiques and journalists are even left outside.. Paris is sizzzzling during the shows
no wonder some people prefer the showrooms to the shows, too much trouble for a 15 minute 'event'
Oh ok that answers the question. ok i have a new one and it regards assistant buyers. Ok lets say i have a marketing degree is that good? What would u recommened for fashion buying or just a buyer in general? any ideas? But in the life of an assistant buyer is it good? how is the pay? Treatment? Do they attend the shows? I know that many big corportations are located in chicago such as Sears and K-mart, but i was wondering if it is hard to get a job? I mean will it be easy to become a buyer or assistant buyer right out of college with a marketing degree? Is there another degree that would be appropriate without going to a fashion school for buying? Thanks a lot for helping me