Bernhard Willhelm - Tokyo

[Spacemiu]

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Bernhard Willhelm opened his first shop in Tokyo on February 4th 2006.
He asked the design-duo "item idem™" and "Asa" to create an environment following his main guidelines.
"Item idem™" and "Asa" added their own inspiration and esthetical poetry influenced by the shelters of Japanese homeless which are build with found objects, cardboards, blue plastic and waste of the consumerist society.
By mixing art and market, this proposal of an exhibition shop will live for months before evolving just as a homeless updates his cardboard house. The genius of Bernhard Willhelm also consists of a great understanding of a large number of aesthetical codes, sometimes coming from pop culture or ethnical origins, which has also influenced the design of this "junk puzzle interior".
Bernhard Willhelm's new store is also a strong political statement, proving that being poor and being rejected by society, still permits to be fashionable/ have beauty ideals.
This shop is the ideal palace for a dandy-homeless.

 

[Spacemiu]

totemfashion.com

 

[Baizilla]

Thanks for the article, Space!

Hhm.. well, this doesn't suprise me at all.. since it is Bernhard... very intriguing concept

 

[MulletProof]

candyland!

 

[brian]

aww... i wonna go!!

 

[Scott]

Is Asa the same as the Asa-C boutique?

Love it. Does anyone else see a kind of warehouse/car garage vibe about it? It's very German...very unfinished and raw in it's concrete state and in utilising ideas of recycling rubbish.

 

[arlekindearrabal]

Bernhard Willhelm's new store is also a strong political statement, proving that being poor and being rejected by society, still permits to be fashionable/ have beauty ideals.

i love that
can someone take me along?