Betsey Johnson Files For Bankruptcy, 63 Stores to Close

[Deleted member 1957]

i think her downfall was over expanding with too many stores. Her line doesnt appeal to the masses it has its own dedicated fanbase that they would have targetted especially in Asia and America. i DONT THInk they also embraced the new age marketting trend as they would hav, internet, tv shows and the like would have been a good fit for her brand. Another thing would be incorporating more accessorier since her brand may be too flamboyant for some people that may prefer it in smaller dozes, think Kate Spade which some feel is too girly for them but dont mind an accessory or 2

 

[D A N A]

I remember last summer, I became very excited when I saw her store at Century City in Los Angeles, I remember walking in and thinking i am definitely gonna splurge. I walked out with just some stockings. I felt her products were very weakly made & there was basically no variety of clothing. I don't know if it is usually like that but that was what I experienced at that time. Very bad quality & lack of variety.