i can see how non-indians or for that matter non-south asians find the bollywood 'western' wear to be somewhat kitsch (as i used to as well), but having recently been back from there (& being south asian myself) i've come to realize their 'western' wear is just an extension of their traditional wear-in terms of their use of bold colors, beadwork, embroidery, etc. i remember flipping through magazines and finding some things so outlandish, but having come back from there i picked up many pieces i would've never dreamt of purchasing. being labelled as the typical 'east coast' dresser, it was refreshing for others and myself to see the 'western' wear pieces i'd added to my wardrobe. so just wanted to give a little kudos to south asian designers who keep well to their roots and their identity!