Very underwhelming for Luchford! I quite like the first shot. The mood looks great. And maybe the one with the skater boy. Other than that it's really generic.
It’s not necessarily a bad campaign. The lighting is quite nice. And the dingy motel like setting kinda reminds me of the infamously banned Meisel campaign from the 90s. But I just can’t take Calvin Klein serious as a brand anymore.
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