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[catwalk queen]Shot by Steven Meisel, the television commercial has been banned Stateside, causing Coty Prestige (the fragrance license holder) to vow to fight the decision.
"Every time we do TV [with the Calvin brand] it comes back with some sort of push-back from the networks - but nothing like this. This time," said Catherine Walsh, senior vice president of Coty. "We're going to fight."
So what is it about the ad that has got censors all hot under the collar? Well according to WWD, it's a mixture of what Mendes says and doesn't say, combined with steamy music and lots of skin.
"The Obsession brand resonates in a very provocative place," she added. "And we wanted to do a provocative ad. But we're not trying to be raunchy. There's a lot of skin, but it's done tastefully."
This is the latest sexy turn for Mendes, who was recently snapped topless and toe-sucking (yep, you read right) for Italian Vogue, as well as appearing sans attire for the last issue of Jane magazine.
With this the first of two ad deals that she has inked for Calvin Klein, the mind boggles at what she'll do for CK's next underwear campaign...
^add cheap to the list.
I agree. I think it looks very flat. Flat face, flat body, flat bottle...There's something really awkward and not right about the picture, but I can't quite say what it is
I'm dying to know which version of the ad has all the controversy surrounding it. I'm hoping it's not the one that's been posted but if it is, people really need to get out more.