Camp Beverly Hills Takes over NYC
It’s just as we feared
Wednesday, April 07, 2004
High-flying fashionistas may not like the L.A. boho beach look, but if this week’s re-launch of Camp Beverly Hills at Scoop is any indication, they better get used to it. Those who thought Uggs were the beginning and end of the LA invasion on New York style were sorely mistaken.
Camp Beverly Hills, the kitschy t-shirt line popular in the 1980’s, has re-introduced a line of their logo-emblazoned tees, this time with new washes and colors to modernize the look. Jaime Gleicher of “Rich Girls” is the line’s official face and hosted the launch. “We sold twenty-five percent of our stock in the first day,” Scoop owner Stephanie Greenfield told the Daily.
Fashion editors have already declared the comeback a hit. “With lines like [Camp Beverly Hills] you can’t go wrong,” says Irina Arakas, fashion writer at Vogue. “Some women will wear it with jeans and look great, and there’s the woman with a knowing and ironic sense, who will pair it with a Chanel tweed jacket. I can see Helen Schifter doing that.”
Wow. With Jaime G. and Helen Schifter leading this trend, can you really afford to miss out?