Here's a quote that gets under our skin: "I wish we could get a gorgeous model [on the cover] and make someone's career, but I can't risk that." That's courtesy of CosmoGirl! editor-in-chief Susan Schulz, via today's WWD. Here's the problem: The era of celebrities on the cover of magazines has got to end sometime. These things are cyclical, and the way to end one cycle and begin a new one is to have the balls -- or the ovaries -- it takes to make a change. The readers may be slow to catch on, but eventually they'll see: When there's a model on the cover of a teen magazine, suddenly the focus changes from the superficial Hollywood ideal to a truer, more realistic one.
Using a great model creates a mirror, or an aspirational figure: The great teen magazine covers of the past used models as representatives of the everygirl, smiling happily and jumping for joy -- pretty, but somehow normal -- so that the reader could project herself into that lifestyle, those clothes, that attitude. A girl should be able to recognize herself in the model. Because a model isn't supposed to be a role model. She's supposed to be a canvas on which an idea is painted. She's supposed to be someone a girl can look at and think, "I could be that girl." Past CosmoGirl! covers include those with questionable qualifications, such as Ashlee Simpson (post nose job!), Lindsay Lohan, Nicole Richie and Kristin Cavallari.
Obviously publishing a teen magazine is running a business. The bottom line is all about sales. But the "business" also happens to have a hand in shaping young womens' lives. I remember old issues of Seventeen and YM (and Sassy) vividly. Not the covers, mostly. But the invaluable things on the interior pages: Tales of real girls, with lives so different from my own, and yet with common bonds: period stain trauma! Cool eyeshadow! Unattainable crushes! Stupid babysitting jobs! Readers today may pick up a magazine because of the big name celeb on the cover, but surely it's the actual content they keep coming back for: Cosmogirl! has great makeup tips, love advice, fashion ideas, crush quizzes, insider info on choosing a college. Why wait for Vogue or some other adult publication to turn the tide? As the song says, kids are the future. Magazines are one of the tools girls equip themselves with in order to survive in this crazy world. How can Heidi Montag be of any help? Believing your product only has value when packaged in a celebrity wrapper is a tragedy, and actually underestimates the girls whose dollars you gladly take.
Sometimes I wonder why did Vogue US put Gisele on the cover in her second year modeling, and they're taking so much time to put Raquel & Caroline on the cover ...
I did some cleaning and I dumped my Vogues (UK and US) and Harper's Bazaar in the magazine box in the laundry room in our building.
You chucked out your magazines Are you insane
Nah, just a couple of US Vogues that are taking up space. I dunno, I don't foresee it doubling their value in a few years and I don't have any affection for their recent issues anyway (I will cry a river if somebody stole my Nylon Paris issue or Vogue Italia with Sasha.) Maybe they won't even be worth the paper they are printed on. Hey, I won't bash Vogue US just because it's so fashionable to do that right now ha ha. I still like US Vogue, it's accessible and easy to read. Plus, not as embarrassing to carry around compared to, say Cosmo or a Bazaar with Paris Hilton or Jessica Simpson on the cover...
Re: celebs who are deserving of a cover (which I presume is a Vogue US cover because anybody with an overbearing publicist can get an Elle/Bazaar it seems), I think that even if Vogue is so commercial and populist now, it still tries to exude that snotty, only A-list Hollywood prom queens are deserving of a cover. And those "deserving" happen to be the same celebs that are being rotated every month who happen to sell magazines and movies they share top billing in, as well as really good PR (untainted by scandal + a couple of acting nominations or if not, critically acclaimed performances and movies) never mind if style is the last thing you associate with them.
I think that's why some people are put off by Kate Bosworth: She has been around for a long time, is not a movie critics darling (nobody foresees Oscar nomination), Orlando fangirls still hate the hell out of her, she gets bad press for her rumored eating disorder and coke habit, has mostly played arm-candy roles in forgettable movies as opposed to so-called acting roles and the past couple of years has been seen more in paparazzi pics than movies. Compare her with another so-called controversial cover choice like Jennifer Hudson who won an Oscar on her debut movie that was also a hit, also a fresh face at that time, had the hype as a powerhouse talent and had the potential to take Vogue to a different type of reader. Jennifer Hudson was in fact a very logical cover choice. But yes, Kate Bosworth had more style and can pose better.
As for models in Vogue, I think that Vogue US is very cautious about the models they choose. Because lately, it seems that one needs a very extensive resume to be featured on the pages. Because they need to cater to middle america, they also pick out the most familiar looking ones (numerous campaigns whose ads have been featured in their pages), if not the celeb-like ones (Gisele, Natalia and the 90s supers).