Chanel Eyewear F/W 2024.25 : Ella McCutcheon by Inez Van Lamsweerde & Vinoodh Matadin

I can’t wait for the I&V era to be done…
 
I need to see with logo placement because, with the 70s art direction as it is and the products, it could be Chloe, Gucci or even Valentino by Michele.
The model's hair is gorgeous.
 
This is the cheapest and most amateur eyewear campaign I've seen from a luxury brand. Model looks like your average girl with zero effort and skill.

Photography is nonexistent; what are these "mom takes pics of her daughter at home with a mid-range camera" style images?
Add to that the colour correction work that makes all the black so reddish brown... Everything looks dirty, especially that leather cushion.
 
Ella always appears to me as if she is sleepy. Her stare is better in these ads.
 
This is the cheapest and most amateur eyewear campaign I've seen from a luxury brand. Model looks like your average girl with zero effort and skill.

Photography is nonexistent; what are these "mom takes pics of her daughter at home with a mid-range camera" style images?
Add to that the colour correction work that makes all the black so reddish brown... Everything looks dirty, especially that leather cushion.
did you see gucci recently lol
 
i wear my sunglasses on the sofa watching CNN in my mayfair townhouse i inherited from my grand mother
 
These would make for decent Gucci ads

My immediate thoughts upon seeing this too. Slap the Gucci logo on these, and they'd fit right up into the Alessandro Michele tenure. These just simply do not feel Chanel enough, whatsoever.
 
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Looking at the photographs again, I am getting Chloe vibes.
 
Chanel eyewear does postmortem photography. Depressing and so damn beige.
 

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