Chanel F/W 11.12 : Freja Beha Erichsen by Karl Lagerfeld

The styling definitely saves this campaign. Normally Chanel campaigns are as interesting as watching paint dry but this is certainly a step up from what they've been producing for a while.
 
All right, Karl having lost his mind doesn't surprise me, but Carine being involved in it? Really.

This is definitely more Carine style than Karl's.
 
You can see Carine's influence here. The cat shot... I inmediately though on the VP Calendar.

Well, people is going to talk.
 
for the first time in a long time ads are starting to not take themselves too seriously, ppl should appreciate that.

thank god is not the same girl posing in a pretty room and pretty clothes theme, this is fun.
 
Well, I love what I've seen. Carine's touch was perfect for it.
 
All right, Karl having lost his mind doesn't surprise me, but Carine being involved in it? Really.

I gues she is. That's why, it's looks more like VP edd than Chanel add. I was expecting sth completely different.

Edit: I love Freja in it!!!!
 
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Finally, something different for Chanel. It's a bit wacky, but I'll take it. At least it's not boring.
 
Either way, not liking it. I guess it's just me.
 
"Il n'y a pas de mode si elle ne descend pas dans la rue", this is great! Love this campaign so far. I wasn't absolutely convinced with the previews but this looks original and different from everything I've seen from Chanel.
 
this is hideous...not a fan of any single shot from this campaign
 
Am I the only 1 who'd pay karl to quit photography?
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Holy sh!t this is terrible :ninja:
I cannot believe Carine is behind this...what's the actual styling of this campaign?Everything is just all over the place
 
I did like the first revealed shots of this campaign but the new shots are just ridiculous... not even close to Chanel niveau.
 
Oh poor Freja. She's the only-girl in the campaign of the most elegant fashion house in the world and they decide to dress her up like Catwoman.
 
Loveee the campaing the styling of Carine is very of her loveee
 
Now, really, do you guys still think that's a cat???? After the message on her forehead, the photo-booth... Streets... Urban... Underground... Literally! Subway station! Photo booths are common on subway stations, right? And what else is common? Cats? WRONG!! RATS!!! Freja is dressed up like a rat!!
 
This is ridiculous. Everything about this campaign is off. The photobooth, the colour scheme, the general mise-en-scene, the styling, the camera angles, etc etc!

How did they go from last seasons delightful campaign to this?
 
This has got to be the worst campaign Chanel has ever done, let alone one of the worst campaigns I've seen all year. Freja is old news, the settings are stupid and the styling is ridiculous.
 

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