this
last logomania that Alessandro Michele resurrected will soon fade and disappear. not entirely. the cat is out of the bag and it’s a statement that pleases a lot of
fashion people especially people with a louder
taste. all good.
he gave 300% profit to Gucci/ Kering of course he was going to be copied. the logo stamped pretty much everywhere was just one of the things.
Chanel’s logo is everywhere as it is on Valentino, Dior etc. all brands use their logos but never like this.
it was a strategic jumping in the bandwagon marketing move.
it was never like that with Karl. neither with Signori Valentino or Monsieur Saint Laurent at YSL. but the logo was always there only more discreetly (accessories and handbags mostly).
with this
insistency on social media that we’re heading a
quiet luxury phase it will make sense for brands to be less loud. it’s a good change imo. it has already started with Gucci too and it is cascading to all other brands. as it always does.
it’s funny how coincidentally we have designers that are real creatives finally taking the lead and also coincidentally not logo centric at all. JW Anderson, Blazy, Maximiliano, Phoebe, Galliano… and I don’t really believe in coincidences.
back to ‘topic’: I see Chanel often
in the streets.
more than I see Dior or maybe because Chanel is more recognisable. two years ago the Saddle bag was everywhere so for sure they made a ton of profit with that bag only.
and like
@Lola701 says it is indeed the tweed tailleur, coats, jumpers fashion jewellery and accessories that are what’s mostly bought at Chanel. and it is what I see people wearing.