Chanel Pre-Spring 2025 : Gracie Abrams by Craig McDean

Oh her dad is J.J. Abrams, another nepo baby
But she looks cute, actress like not a model
I quite like the baseball jacket picture
 
I like the styling, that's it. This feels very... cheap and lackluster for a brand like Chanel. The last time Sofia Coppola was involved in a Chanel campaign, she gave us Steven Meisel and it was fabulous. What went wrong here? This almost feels like a knockoff of the Celine Spring 2025 campaign imagery by Hedi Slimane.
 
Inoffensive, I know a few of her songs but to me she just seems like an anonymous pretty rich girl. In other words, not a terrible fit for Chanel.
 
I like the simplicity and modernity of the photographs. Abrams looks pretty and is well styled. The outcome is appealing to me. I particularly like the last photograph of Abrams in all white and black.
 
it’s cute. that’s it. nothing to write home about.

the best Chanel campaigns were under Carine and Karl.
(apart from the 90’s campaigns with Claudia which are obviously untouchable).
 

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