Chanel Pre-Spring 2025 : Gracie Abrams by Craig McDean

Oh her dad is J.J. Abrams, another nepo baby
But she looks cute, actress like not a model
I quite like the baseball jacket picture
 
I like the styling, that's it. This feels very... cheap and lackluster for a brand like Chanel. The last time Sofia Coppola was involved in a Chanel campaign, she gave us Steven Meisel and it was fabulous. What went wrong here? This almost feels like a knockoff of the Celine Spring 2025 campaign imagery by Hedi Slimane.
 
Inoffensive, I know a few of her songs but to me she just seems like an anonymous pretty rich girl. In other words, not a terrible fit for Chanel.
 
I like the simplicity and modernity of the photographs. Abrams looks pretty and is well styled. The outcome is appealing to me. I particularly like the last photograph of Abrams in all white and black.
 

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