Chanel S/S 2025 : Nigina Sharipova, Ella McCutcheon, Amar Akway & Libby Bennett by Inez van Lamsweerde & Vinoodh Matadin

Despite the general popular opinion, im ok/like most of CHANEL campaigns by I&V 🫣
I also liked almost all of Inez & Vinoodh's campaigns but the problem is that if I added them together they would seem like shots belonging to one big campaign: they were all the same. And Loli Bahia didn't help much either.
 
could have been wayyyyyyyyy worse good enough also als the collection was directionless .
 
I like I&V when they get it right. I used to love their early 2000 era and I still have a soft spot for them.

This is quite meh, though. It lacks spark. It’s not bad, just ok, just there. Nobody was harmed while watching this, which is already something.
 
It’s clearly shot on a budget, but the Grand Palais is such an incredible space that it does most of the heavy lifting. It's going to be quite some time before we see a campaign with a point of view, so we may as well get used to these kinds of campaigns for now.
 
Definitely one of the better campaign by I&V for Chanel, I agree that the setting of the renovated Grand Palais is doing the heavy lifting here tho.
 
The design team really put Virginie to shame!
First a great collection for ready to wear (however heavily criticized in this forum) after years of blandness and ugliness from Virginie (e.g., Villa Noailles collection), then a confirmation of stepping in the right direction with the Metiers D'art collection, then a nice ad campaign with strong visuals.
It's so clear Virginie was the weakest one in the team and forced everyone to come up with bad image / design decisions. How she managed to gain Karl loyalty for 30 years is beyond me...
 
That state of fashion imagery is such that I can't be sure the CGI-looking 'swing' shot is a reference to Vanessa Paradis and her 1991 birdcage campaign for Coco (I see there was something like that in the show).

Because there's also that ludicrous shot of the model walking like a high-stepping show pony, a fantastic homage to Monty Python and the Ministry of Silly Walks from 1970.
 

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