just read this at bbcworld, not too bad actually
i'd love one in green but he just does black, fuchia and white
white is also ok but i'm so scared that with all my traveling
it will be ruined very soon
what do you think?
i'd love one in green but he just does black, fuchia and white
white is also ok but i'm so scared that with all my traveling
it will be ruined very soon
what do you think?
Laptop bags go from geek to chic
By Jo Twist
BBC News Online technology reporter
Fashion designer Julien MacDonald is used to dressing some of the world's most beautiful and chic women - from Kylie Minogue to Joely Richardson.
MacDonald has dragged the laptop bag into the 21st Century
Now the House of Givenchy designer has turned his hand to technology with a creation that could have thousands of women leaping with joy in their Manolo Blahniks.
He has teamed up with Intel to take the laptop bag out of the world of geeky black nylon and into the world of chic.
MacDonald describes the three laptop bags he has created as "fashionable, funky and functional at the same time".
Only 500 have been made, with 100 available in the UK. The good news is the profits will go to a children's charity, something that MacDonald thought women would appreciate.
Funky
Most pleasing for gadget freaks is that they are full of zippy and popper-buttoned compartments for phones, PDAs (Personal Digital Assistants), batteries, and memory sticks, never mind lipsticks.
He created them when he realised that although laptop bags already served their function well in protecting the goods inside, they did not exactly look good.
Tell us what your laptop bag looks like
"My girlfriends would turn up for a night out with bags stuffed with everything with a laptop whacked on the top," he explained to BBC News Online.
Many of them would be going out straight from work, but did not want to lug around heavy "nylon, ugly, horrible" laptop bags.
"So I thought I should do one of those," he says.
"I realised there was a real niche in the market for a lightweight stylish bag that had the technology in it to hold a computer, but also the technology in it so that if you dropped the bag, the laptop wouldn't break."
"Computers and laptops are becoming a fashion accessory in their own right now," MacDonald explains, particularly for aspiring Sex and the City chicks.
"But you don't want to turn up to work in a gorgeous tailored suit then carry around this horrible ugly bag", he says.
They have inhabited the world that fashion forgot for so long because the demand for style has not been there until now.
"All the design that went into laptop bags was focused on the travelling businessman.
"People never thought women were just as business orientated as men and that they have those roles too," he says.
Now that they are, women are demanding the accessories to accompany their hi-tech get a touch of hi-tech fashion too.
Technological developments in fabric, with Teflon coated clothing repelling rain and Lycra that needs no ironing, have successfully been adopted by the fashion industry.