Chloé F/W 2016.17 : Ellen de Weer, Frederikke Sofie, & Michi Kat by Theo Wenner

[TheoG]

instagram/art8amby

 

[apple]

Beautiful!

 

[perhydrol]

It's pretty, but does anyone care about this C-list brand now?

 

[Benn98]

This lacks so much cohesiveness, from the styling, casting, to the composition. Don't like this image at all. It looks like a poor man's Gucci.

I don't know what exactly Clare sees in Theo Wenner. And I certainly don't see why he gets to cut his teeth with Chloe campaigns. I'm not one of those people who always prefer big names, but there had to be more talented guys who couldve done something more exciting for Chloe. Vincent vd Wijngaard, Michel P etc etc.

EDIT: 'C-List' brand by a 'C-List' photographer, spot on, if you ask me!

 

[TaylorBinque]

I remember when Chloe has exciting collections with an exciting campaigns fronted by wonderful cast. It seems like a long long time ago.

 

[Scotty]

This looks like Gucci.
Why is everyone trying to be Gucci? & that girl with the 70's boy haircut lmao.. Delete it.

 

[kokobombon]

It should have been an OG campain with Frederikke fronting it imo... the other girls bring nothing and their styling is just as awful.
Perhaps it gets better in other photos...?

 

[zacatecas570]

Now this looks like Gucci, full of random models.

 

[gill88]

+ Sofie Hemmet



elle.com

 

[thatsfierce]

Now everybody wants to be Gucci. Anyway, so happy to see Frederikke

 

[guimon]

All of the sudden Frederikke is everywhere.

Chloé campaigns doesn't excite me. And the new Gucci direction shouldnt be something influential. Just no.

 

[Vitamine W]

Im getting a bit tired of Frederikke being booked for the same flowy breezy thing over and over again in multiple campaigns; Missoni, Zara now this. I cant distinguish the work anymore...

 

[Benn98]

Im getting a bit tired of Frederikke being booked for the same flowy breezy thing over and over again in multiple campaigns; Missoni, Zara now this. I cant distinguish the work anymore...

And it's all in one season! I agree, it's beginning to look like she's not versatile enough. I'll acknowledge that it's not entirely her fault though.

 

[anlabe32]

Im getting a bit tired of Frederikke being booked for the same flowy breezy thing over and over again in multiple campaigns; Missoni, Zara now this. I cant distinguish the work anymore...

But I have to say she looks the best of the bunch most of the time. Same here. Not even looking at the rest here cause they look awful.

Chloe isn't a C-list brand at all. And it's only one year ago that I&V shot the campaigns with top models. I do agree that, even though this looks like a typical Chloe campaign, they should go back to I&V or Jansson to really capture the spirit of the brand. And hire some decent models please.

 

[zzzyao76]

Very happy to see Frederikke, really love her.

 

[dcmaike]

It Looks like some nice behind the scenes pictures and someone put the Chloé Logo on it.

 

[gius]

It's been a long time since i've seen their campaigns
I was expecting a lot more too anyway

There was always something to think about i think

That shot of the bedroom is out of sync tho- maybe there is more to see! I dont really know anymore how many pages are produced.. It kind of seems like it has gone up. Or never predictable
Kind of a good thing..

 

[jeffandtheworld]

This looks like a French not-try-as-hard Gucci. Love it.

 

[VogueGirl8910]

I don't get it why the campaign copied the Gucci ads, is so basic.

 

[Lola701]

I don't understand the Gucci comparison..
It looks like any CHLOE campaign ver the past 10 years: angelic looking blonde and brunettes doing absolutely nothing, being bored and selling a lot of hair with big 70's sunglasses.

No matter how different the collection are (and they don't), CHLOE campaigns always look the same.