Chloé is brand that is so in sync with their clientele that this feels like a troll.
Everytime the Chloé brand was challenged aesthetically, the designer was out (Paolo, Hannah, Natacha).
I have a girlfriend who is your typical Chloe girl and customer (skinny, blonde...the whole thing) and she was the first one to make me realize about the IG. Apparently, the brand is at the service of the creative director and not the way around...
It’s funny because she said also that Chloe has become too expensive anyway and that for the prices, she would rather move to Celine. And I never realized how Hedi’s stuff was somehow « Chloé-like ». ´
I expect a more than major flop from Gabriela. And maybe this will really allow Chloe to move on.
Let’s be honest, the people buying luxury brands don’t care about sustainability for the most part. Everybody knows that this is a marketing scam to attract millenials.
If you decides to make it a thing, can you at least make it sexy and desirable? Can Chloe be sexy again?
I said it many times but if Isabel Marant is clever and twist her aesthetic right on time (and hire a real bag designer), she can snatch all their clientele.
For a house that has as a DNA, lightness and very beautiful flou, this is very contrived and uncomfortable looking. What’s the point of having plus size models of the clothes aren’t going to be A) produced B)flattering to their bodies?
