Wow, that's a fantastic set of campaign images. Especially the one of the swimsuit and shoes, which hints at the Chloé imagery of S/S 01 (the one with Jessica White with the pineapple bikini and the horse?). I'm not a fan of Chemna's output at the brand so far, nor do I care for Elodie's work ever but this successfully sells the collection.
Sims is so great when he's out of his sterile mode and forced to give you some glamour.