Christian Dior F/W 2024.25 by Sarah Jones

[fauxfashion]

one of the models is Ying Ouyang


weibo.com

 

[matheus_s]

Well… the first photo is something different for mgc dior.

 

[Jvo723]

Models: Elodie Guipaud, Nayonikaa Shetty, Ying Ouyang and Matilde de Nard
Photographed by Sarah Jones

WWD

 

[fauxfashion]

HQ
Photographer: Sarah Jones
Styling: Elin Svahn
Hair: Olivier Schawalder
Make Up: Peter Philips
Creative Director: Margot Populaire
Models: Elodie Guipaud, Nayonikaa Shetty, Ying Ouyang and Matilde de Nard

wwd.com

 

[Kite]

Sad women trying to find the Internet Code in an AirBNB.

 

[WAVES]

TERRIBLE

 

[thiago:)]

I'm wondering how people can be paid to come up with that amount of sh*t.

 

[Frederic01]

I don’t understand how Dior went from using big star names like Gisele and Kate Moss in their campaigns to using groups of generic no name models? They have ten times the budget for marketing than John Galliano did, so we know it’s possible.

And also, this is inspired by a series by Sarah Jones focused on photographing women during their therapy sessions? Seriously?

Sarah Jones, known for her contemplative large-scale color photographs of subjects such as empty therapists’ couches

WWD

 

[lookatme]

I'm wondering how people can be paid to come up with that amount of sh*t.

I’m curious if a movement director was on set with a hefty day rate? Lol.

 

[Ninocka98]

It reminds me of some Lanvin ads from 2000s

 

[chrisand489]

 

[lookatme]

Im also still so bothered by the new logo. It’s like every brand is dead-set on sucking all the personality and identity out of their companies.

 

[fauxfashion]

more images

dior.com

 

[Lola701]

I don’t understand how Dior went from using big star names like Gisele and Kate Moss in their campaigns to using groups of generic no name models? They have ten times the budget for marketing than John Galliano did, so we know it’s possible.

MGC has total creative control, as she should, and it’s coherent. She has teens on the runway and it’s only logical for them to be on the campaign.

As boring as her work is, it’s totally coherent.

 

[blueorchid]

Those Miss Dior coats are something, else… poor Philippe Guibourge, doing Miss Dior for nothing.

 

[Cocteau Stone]

Hate the colour grading. In one shot the white is dental white, so bright it's kind of insane. Then in others there's either a grey or blue cast to it. The colours of the sets (which I find beautiful in all honesty) can obviously impact this but surely not this much, especially when it can easily be post produced to have it more consistent.

The models look as if they're waiting for blood transfusions to help with liver or kidney disease. The eye makeup is also giving hints of pink eye.

 

[Creative]

This might be one of her worst campaigns.

 

[fauxfashion]

weibo.com

 

[WAVES]

this last image is good however…

 

[squilliam]

They look like Sims characters waiting for a command in most of these, but that seems to be the style of most ads these days unfortunately.