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Vuitton is presenting their prefall in two days…So they did a lookbook and 4 months later they do a show with those clothes instead of hosting a Cruise collection? I’m kinda lost. Maybe it makes more sense because this is going to hit the stores soon, but still 🤔
For all it is worth, Dior by MGC is really for the most part, very chic and safe clothes, extremely well made and quite timeless. It is boring but the majority of people in the world are quite safe in their clothing choices.Honestly, good for MGC. There are solid building blocks here for Dior’s image makers, for it to work in the stores and please her customers. At the end of the day, young girls and fashion in-crowds are not the ones sustaining their ready-to-wear department - both MGC and LVMH are pragmatic enough to act accordingly. MGC may not be the flashy star at a work place, but she’s that quiet coworker that gets the job done.
I think the concept that the strength of a fashion show would determine the fate of a company, or creates some sort of “halo” effect are quite dated at this point, as shown by MGC’s Dior and HS’s Celine (as well as the failure of Raf Simon’s Calvin Klein). Transactions are ultimately determined by products, smart merchandising/distribution, and the more nebulous realm of “image building”
Makes for a boring peanut gallery for the shows though.
Not sure if its just me but i find that MGC references a lot of Burton's mcqueen whenever she decides to do something out of her wheelhouse.. Not just the graffiti printTbh, Sarah Burton could do the same thing but better. And I think people would buy her Dior even more!
its so waste full on all levelsSo they did a lookbook and 4 months later they do a show with those clothes instead of hosting a Cruise collection? I’m kinda lost. Maybe it makes more sense because this is going to hit the stores soon, but still 🤔
Add to that the fact that resort is showing next month. I think the Chanel calendar was easy to understand. They just did redos in specific markets when the collection hit the stores.^Indeed, so confusing! It does make more sense to me to show a collection and be able to buy it two weeks later, but then don't do the lookbook, idk.
On another note, the collection is such a bore. It was not worth a show.