Christian Dior S/S 2026 Paris

[Cocteau Stone]

^ they even had a year of interim collections after Raf as well so make that 5-6 directors in that time (from memory it was a duo taking care of the design team before MGC came in). In the grand scheme of things that’s a lot of change and shifting of the Dior look.

 

[Lola701]

I'm not sure how things work in France, but in the US, all these are arranged with commercial terms...

It’s not the case in France.
And while Arnault may own some magazines that have covered fashion, the same magazines are still talking about Chanel.

 

[Lola701]

The lack of risk on LVMH's side is one problem, but isn't Chanel just more culturally important than Dior? It's also the fact that Blazy's tenure marks a new era for the brand. The whole moment just felt more special because of the circumstances. Was it even possible for Dior to do anything that could compete with it?

They are both very important but it’s also true that Chanel due to her story, the presence of Karl (mind you there wasn’t a year since I was born that I didn’t see Karl on TV and he was already appearing on shows in the 70’s with Sonia Rykiel) has added more cultural relevancy to Chanel. Karl was friend with Mme Chirac so there was always that random thing where Karl would appear on rather « serious subjects ».

Dior is maybe less interesting in terms of story telling and the collection wasn’t really « a moment » either. Dior is linked to a scandal regarding the Minister of culture Rachida Dati (her love for Dior has cost her career at some point) so Dior in French media is always linked to this kind of story. The current mayor of Paris is in a huge controversy right now because she bought 2 Dior dresses lol.

What was talked about concerning JWA’s debut: seeing Brigitte Macron and Carla Bruni laugh at the show 1 week after Sarkozy was sentenced. But nobody talked about the collection.

Even Anthony Vaccarello did some press after the success of his show.