Coach S/S 2020 : Jennifer Lopez by Juergen Teller

[MDNA]

[URL=http://imgbox.com/NwLppiIM] [/URL]
wwd

 

[bluebanter]

Koki and Michael B Jordan are also in this ad

 

[helmutnotdead]

She looks absolutely radiant. I’d take this over that lifeless Meisel collaboration.

 

[DK92]

I didn't like it, but I expected something like that from Juergen.

We can already consider that Jurgen, Willy, Sgura and Collier are the 4 horsemen of the Apocalypse!

 

[FashionMuseDior]

I'm kind of surprised how Jen is working every single outfit, no matter what she always brings glamour to it.

 

[DK92]

The "Lopez effect' is already taking shape for Coach. According Lyst, searches for Coach spiked 67 percent at the end of November 2019, the month that it was announced she would be the face of the brand, while searches for Coach bags grew 204 percent during the fourth quarter of 2019.

BOF.

This is quite surprising, before they used Selena Gomez, a much younger and more popular figure among the young public!

 

[Benn98]

This doesn't feel like Coach. Maybe some New York brand nobody cares about? I just don't see the romantic and fashion-forward Coach identity here which Vevers worked so tirelessly to drill home. A pity really, because that had promise.

It is however refreshing to see an older woman fronting the campaign. But considering Jennifer appeared in both Versace and Guess campaigns this season alone, this seems like a money grab and not one that her fans or the brand's customers will buy into.

 

[Lola701]

I like it because it’s totally JLO. She is not very Coach but she has a personal style that can fit to a lot of brands if they are willing to do so...

She is the face of 3 brands and she is the different sides of herself in those 3 campaigns.

This is quite surprising, before they used Selena Gomez, a much younger and more popular figure among the young public!

Maybe because JLO is a real fashion icon. Like it or not, she fully embodies and lives the lifestyle that people associate with fashion. And it’s maybe a sign that people want glamour...

Isn’t Selena begging people to buy her music? Brands made the influence of those so called influencers bigger than what it is...

 

[dodencebt]

I think the makeup is a bit too shiny and too much, but JLo works these outfits.

 

[aracic]

Michael B. Jordan

elle.com

 

[Benn98]

Seems it's not an OG campaign for Jennifer?



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