I suppose it depends on what you perceive the ethos of Cosmo is - for me, it was a magazine aimed at women who wanted to get ahead in life, in terms of being on top in their career, their relationships, and all the rest of it. Brash, canny, abrasive, determined, self-educated. But it's been a long time since I ever touched a copy of this magazine, so if market forces mean it's now reduced to using phrases like 'being single makes me sparkle' on the cover, appealling to girls who still like playing with glitter glue is an audience of a sort, I suppose.