WHY HE WAS THERE: In September, Patrick Demarchelier was spotted in the lobby of W magazine’s then-offices at 750 Third Avenue, but his presence was dismissed by a Condé Nast spokeswoman, who said he was there visiting Vogue’s international editions. Maybe — but he was stopping by W, too, as evidenced by his cover of the magazine’s December issue of Katherine Heigl and her daughter, Naleigh. It’s believed to be the first time Demarchelier has shot for W.
Editor in chief Stefano Tonchi said he doesn’t care whether his cover subjects are in other magazines, which is a good thing, since the actress is on the October cover of InStyle and the November cover of Redbook. The W issue will be all about family, with photographs of well-known families that include the Fendis and Koonses. “With the Internet, you’ll always be scooped so for us, we say, ‘Let’s go for quality,’” said Tonchi. And how does that explain “Life As We Know It”?