Well, having more models that don't personally appeal to me on the front of magazines does tend to save me money, so perhaps I shouldn't complain.
I imagine a lot of people would welcome Freja on the cover of September UK Vogue, she's been around for long enough, she's done a decent amount of work for this edition, and her previous cover seemed to be well received - yet she's not overused in the magazine and could still produce a surprise.
Due to my own personal tastes, I've never had any interest in her look or her work, so it'll have to be an exceptional shot to get me running to the store - but given how dramatic and fantastic autumn fashion is, that could happen, and I hope it does.