Covering Paris fashion is not that stylish | the Fashion Spot

Covering Paris fashion is not that stylish

nqth

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Covering Paris fashion is not that stylish

from
http://today.reuters.com/news/newsA...=&cap=&sz=13&WTModLoc=NewsArt-C1-ArticlePage3


By Kerstin Gehmlich

PARIS (Reuters) - When I found myself stuck by actress Kate Hudson's feet, with three cameramen using my shoulders as a tripod, I realized that covering Paris fashion shows might prove less glamorous than it had first seemed.

Paris pret-a-porter shows are extravagant spectacles. Models strut out in four-meter-long dresses, cats and dogs parade over catwalks as living accessories and eccentric designers schmooze with Hollywood stars in the front row.

But getting into these glitzy events, keeping up the pretence of being utterly stylish and getting out in one piece is an entirely different (and certainly not very elegant) affair.


I witnessed fur-clad fashion editors in rather unladylike cat fights for Chanel give-aways. An anti-elegance award might have gone to me for almost ruining designer Christian Lacroix's smooth, sandy catwalk with some clumsy legwork.

The shows' cool and stylish settings can even be a challenge for the very people who produce them.

British designer John Galliano might have hoped for some less sophisticated decoration at his latest show for Christian Dior, when he walked straight into a transparent wall on his runway.

Fashion shows are so extravagant because to big luxury firms like Chanel, Louis Vuitton or Dior, they signify much more than a simple display of new clothes.

The houses use the events to promote their entire brand, hoping to draw customers' attention to their other products; items like sun glasses, handbags, perfumes or jewelry.


Designers, stylists and seamstresses work for weeks on an elaborate new collection but the catwalk parade itself rarely lasts longer than 20 minutes, far shorter than the buzz surrounding the entry of a front-row guest.

Actresses like Sharon Stone or Uma Thurman can keep reporters falling over each other to try to interview them for what seems like far too long a time for everyone involved.

"How do you feel?" one journalist asked Kate Hudson in the front row of a Dior show, with dozens of reporters scrambling around her -- me on my knees, by her feet.


"I'm feeling quite uncomfortable," she replied. That's at least one thing Kate Hudson and I have shared in our lives.

Far from just the stars, sometimes the catwalk itself needs special protection too. This was the case for Christian Lacroix's ready-to-wear show last autumn, when the French designer covered his catwalk with finely woven sand.

Dozens of security guards looked on so that no style-deprived reporter would clumsily step on to the yellow surface. No prizes for guessing whose footprint featured prominently in the sand ahead of the show.

After the show, editors and retailers push backstage to congratulate the designer, while grabbing give-aways left behind on other people's seats. At Chanel's display last autumn, some editors walked away with half a dozen pink parasols stuck under their arms.

Backstage, designers often reveal astonishing details about their collection or philosophy of life.


Britain's Vivienne Westwood handed out little pin-buttons featuring a flying penis in February, saying her show was a call for the release of a prisoner in the United States.

"The Greek penis is a good luck sign," said Westwood.

Now. As for the clothes ...
 
I would love to see how the all the journalists and editors act behind the scenes.
 
nqth said:
British designer John Galliano might have hoped for some less sophisticated decoration at his latest show for Christian Dior, when he walked straight into a transparent wall on his runway.

wonder where i can find that pic...:p
 
very honest article and yes, reviewing the shows can be a major disapointment, much more to all the fashion groupies out there..

personally i see shows as a complete waste of time and money, instalations are so much better and showrooms is where all the 'real work' happens :)

thanks for sharing the artcile ngth :flower:
 
I believe we should stop shows as well. Some of us might afford the clothes that way since hundreds of thousands of dollars spent for these follies have to be covered by the price of the merch.
Intimate parlour shows are more intriguing anyway. They've become circus events and taken over by corporate media vultures. Fashion is eating itself. Besides, it doesn't work- look at Rochas. What a WASTE of effort and money.
People will always respect the Alaia's of this world who hold craftsmanship in higher esteem than sheer publicity.
The looks are always shown on the internet now and for most, that's as close as most will come to these works, without feeling them, seeing the construction and detail up close. Fashion has been reduced to a flat image with or without instant visual allure ever seeking to "shock".
It's also acclerated the cycle beyond reality as most are tired of any novelty by the time it hits the stores since no one wants to wear what is essentially last season.....
 
Thanks for the article! :heart:

What I've always wondered is how fashion journalists can stand going to shows in NY, London, Paris & Milan right in a row. That's a month away from home and I can't even imagine keeping all those shows straight! :blink:
 
Lena said:
very honest article and yes, reviewing the shows can be a major disapointment, much more to all the fashion groupies out there..

personally i see shows as a complete waste of time and money, instalations are so much better and showrooms is where all the 'real work' happens :)

thanks for sharing the artcile ngth :flower:
Then our favorite
models would be out of a job. These designers can simply use a
headless wooden mannequins to save money.....:(
 
^^fashion really isn't about models...it's about FASHION...aka the CLOTHES>>>
sheesh...models can't even sell a magazine, much less clothes these days..
:rolleyes:...
anyway- whether we like it or not...that is as it is..
and that is NOT the point of this thread...
;)

YES---
fashion is NOT as glamourous as outsiders think it is...
it is hard work like anything else and it has its ups and downs like anything else...


no real newsflash there..
but i know that in my world people have been more willing to talk about its pitfalls lately than ever before...

so the timing of the article def makes sense..
thanks for sharing nqth...:flower:
 
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Great article with some interesting insights into shows. Thanks nqth :)

I am just wondering, do shows have more to do with 'celebrity' endorsement and affiliation as a tool of marketing, than the display of the clothes themselves?
 
You are all welcome:-)

It is from the front-rower's eyes. Now imagine how it must look like backstage.

Preparation for a show starts days before, a lot of ppl involved. And it is either very hot or very very cold:-) You hardly breath but you are happy:-P


Avanster, I think there are shows and there are shows. It depends on the images of the houses.
 
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Seriously,designers have got so caught in their own egos it's inevitable that they would turn ugly,these spectacles.
 
Avantster said:
Great article with some interesting insights into shows. Thanks nqth :)

I am just wondering, do shows have more to do with 'celebrity' endorsement and affiliation as a tool of marketing, than the display of the clothes themselves?

I think it has more to do with making the clothes visible to the masses as the article touched on. Without shows, many brands would be virtually unknown...and for large brands like Dior and Vuitton, they are just hoping some poor soul will look through the show and decide they must have a pair of sunglasses or a tee from them.
 
nqth said:
Backstage, designers often reveal astonishing details about their collection or philosophy of life.
hahaha..i love this line

i saw the penis thing on fashion television
it was quite interesting..since i focused alot on the penis instead of the clothes...what was in the show again?:blush:

edit: opps..i got so caught up talking about the pin..i forgot to comment:rolleyes:

nice article..at least someone said something
not so surprising though..got enough of that "unglam" just by watching "raw" on fashion television
the last part was especially funny
poor clothes...people are buying more of the little things instead of real clothes..sigh
 
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Bidwell said:
I believe we should stop shows as well. Some of us might afford the clothes that way since hundreds of thousands of dollars spent for these follies have to be covered by the price of the merch.
Intimate parlour shows are more intriguing anyway. They've become circus events and taken over by corporate media vultures. Fashion is eating itself. Besides, it doesn't work- look at Rochas. What a WASTE of effort and money.
People will always respect the Alaia's of this world who hold craftsmanship in higher esteem than sheer publicity.
The looks are always shown on the internet now and for most, that's as close as most will come to these works, without feeling them, seeing the construction and detail up close. Fashion has been reduced to a flat image with or without instant visual allure ever seeking to "shock".
It's also acclerated the cycle beyond reality as most are tired of any novelty by the time it hits the stores since no one wants to wear what is essentially last season.....

huh?
 
There was a time when "mannequins" walked silently before the clients and press with number cards. It was a very practical event. Designers needed some way to show their clothes and a moving body (i.e. a model) was ideal. What you have today is just theatre. Buyers do most of their observation from the showroom if not weeks before the show actually happens. Even editors are now going to the showroom to get the final word.

As much as I love him, check out the videos on marcjacobs.com. The intro video, which shows ALL the effort gone into the show and celebrities en masse, seems to last longer than the fashion show! God forbid you were there to see the actual clothes. I'd imagine it all be frustrating if you were a buyer with an actual job to do.

Runway shows today act as the first wave in the advertising campaign. In the old days designers jumped through hoops to keep their fashions from being released to the public too soon. Now they bank on knowing their clothes will be seen worldwide just minutes after they're sent down the runway. I can't say I don't enjoy the excitement and buzz created with such spectacles. At least MJ keeps his thoughtful. And it's a great way to get people interested in exspensive garments.

As awful as they are, a writer in GQ once said (and this is paraphrased of course) "try getting people to fly to Milan in July with all the heat all sweaty to see clothes sitting on a hanger, you just won't."



For some designers the show acts as way of giving the whole story of the clothes, it is in fact theatre, but theatre well done. It's only when they detract from the clothes is when I have a problem.
 
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BodhiTree said:
Then our favorite
models would be out of a job. These designers can simply use a
headless wooden mannequins to save money.....:(

Good idea. I can only imagine how much teenage trauma and health disorders that would reduce.
 
faust said:
Good idea. I can only imagine how much teenage trauma and health disorders that would reduce.
some of them are just to skinny .. these are just some bad negatiefs to young girls
 
i'm so agree with u, these incidents all happened in the aut/wint pret-a- porter show in paris. People were talking over the phone while the show is on, stealing other guests press kit that consists of free parfum, taking away the straw cushions after the chanel show(not ONE, mind you, but the whole stack)....infact all the guests were given a lip stick and note book, so i don't think the cushion comes with it. Picture this, it's winter, so everyone was dressing up for the show, imagine dressing well and stealing things, the whole incident teaches me a lesson, don't judge the book by it's cover, no matter how stylish a person is, he or she is stealing things from you.
 

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