D&G 'Anthology' Fragrances by Mario Testino

[kimair]

For their first major D&G brand effort, Stefano Gabbana and Domenico Dolce have demolished a list of long-practiced industry rules for launching prestige fragrances.

Made up of five scents, The D&G Fragrance Anthology is set to launch globally in September, and also marks the birth of a new fragrance portfolio under the D&G brand. The five fragrances are inspired by different tarot cards, each with a distinct identity and represented by a different model, some of them iconic and all of them naked in the advertising.

Gabbana and Dolce aimed to capture different sides to their personalities in the five fragrances, and gave them names referencing tarot cards and their corresponding numbers.

The scents: Le Bateleur 1, L’Imperatrice 3, L’Amoureaux 6, La Roue de la Fortune 10 and La Lune 18 were created without target, age or gender barriers. Each scent also gets its own face. Supermodels Claudia Schiffer, Eva Herzigova and Naomi Campbell, and three established male models: Fernando Fernandes, Noah Mills and Tyson Ballou — all naked — star in the scent collection’s advertising campaign shot by Mario Testino. Campbell appears in the L’Imperatrice’s visuals, the empress. Schiffer fronts the imagery for La Lune, which is the moon, and Herzigova pairs up with Fernandes in the photo for La Roue de la Fortune, the wheel of fortune.

Testino also shot a TV commercial for the collection. The ads were edited into 30- and 60-second formats. P&G executives refused to discuss budgets, but industry sources estimate, based on the high sales target, that P&G might spend as much as $20 million to $25 million on media alone.

“We choose Claudia, Naomi and Eva for the iconic value they have in the minds of everybody,” said Dolce.

“They are icons,” added Gabbana, “not just for young women but older women too. Sometimes they are better known than actresses. People need to create icons, to see people they recognize.”

wwd / may 1, 2009
i could only get one image, but i think other campaign images are there if someone else could post...

 

[surrealseven]

Love to see other pics as well

 

[Deleted member 1957]

its a nice clean shot though am not so sure if i love the angle...still power top the supers!

 

[Flashbang]

Here we goes supermodels...

 

[vogue28]

Simple. But eye-catching. I like what I see so far..

 

[mikel]

It looks good. Can't wait to see the rest.

 

[*Bianca*]

nowsmellthis

 

[vzziaus]

other small pics

 

[Street_a_Licious]

we need a source vzziaus

and i damn agree with tha entire lineup!!!!

 

[mikel]

Thanks for the other pics. They all look quite good.

 

[kevinnn]

a little bigger

Source: NYmag.com

 

[vzziaus]

we need a source vzziaus

and i damn agree with tha entire lineup!!!!

they're from wwd

 

[FashinKid90]

it could have been better

 

[testinofan]

i loveeeed

 

[AnaBGD]

Nice, they all look good, but I like Tyson's best.

 

[Mchunu]

Naomi's is the best for me. I really like Ballou's too.

 

[Thefrenchy]

That has to be one of the dullest campaign i've ever seen

 

[TREVOFASHIONISTO]

I like Eva's and Tyson's

 

[Demelza]

I'm lovig Tyson and Naomi's.
Can't wait to see Noah's

 

[Street_a_Licious]

i'm growing to like Noah more and more