Even if it unrealistic for a guy to have his shirt off in a snowy climate,* I like the photo with the bare chested guy and I like the picture with just the girls, but when it is all of them together that is way too much cheese. The group pictures are bloody awful, which saddens me because I would like to see a serious fashion campaign with happy and vibrant people - at least have them reacting to something: playing a game, watching television, mugging for a camera... something!
*Actually I can think of a couple plausible reasons for that scenario.