Daria "Dasha" Zhukova (May 2007 - April 2010)

[rickowensbride]

As a Londoner, I do feel a great sense of pride towards POP - though its not my favourite mag. It isn't just an average glossy. I feel it came to be the cult-like magazine that it was via a group of 'mates' who shared that same unique vision and attitude.

To Katie Grand, Lee Swillingham et al, POP was an opportunity to put Brits back on the editorial top after years and years of being Vogued and Tatlered out. It bought together that perfect combination of an I-d and Dazed attitude with some serious advertising, creative vision, glamour and 'gloss'. It's also a perfect example of what some unbelievable creative visionaries can do with out that lofty Conde Nast budget. They have created some iconic images without laying out half of what the Conde group would

To understand what I am talking about I really recommend checking out Katie Grand's editor's letter in the final edition of Pop with her as EIC. She totally addresses the fact that there perhaps was too many random animals and too much neon but it came to be such a success from a group of people who just wanted to have fun with it and share their aesthetic - or even their LOVE.

POP can also be credited for making major stars out of Mert and Marcus, Agyness Deyn and that whole Boombox phase that will undoubtedly be in history books in years to come in the same way our generation would look at Studio 54. It bought all of this to POP culture - people who may not even know POP would have to be living under a rock to not have noticed that crazy neon period in 2004/2005.

 

[rickowensbride]

... Anyway the point is that even though Dasha is beautiful, polished and undoubtedly has taste, she could never understand or replace the POP era.

 

[Harumi]

POP can also be credited for making major stars out of Agyness Deyn .

Why would anyone want to take credit for that?

Joking aside, thank you for your perspective. I certainly wasn't a reader of POP so it's very interesting to hear from someone who followed it.

Clearly, the magazine you loved is dead, but since it was really a brain child of Grand and her team and not something intrinsic to the POP I can't see what is the issue here.
What I mean is there is no POP tradition (as opposed to, say, a Vogue tradition).
Those who loved Katy's work can just go buy her new vehicle, LOVE. She took most of her team with her so whatever it is that you liked so much in POP is bound to be found in LOVE.

Dasha's style is different and so are her values and influences but who cares? It's not like she put Katy out of a job or creative platform.
Let's not wallow in meaningless nostalgia for something that still exists but under a new name.
Instead, let's wait and see whether Dasha's team will bring something new and interesting.

 

[rickowensbride]

So why does Dasha not put her money into making an entire new magazine and leave POP to RIP? I think there is something great about letting something go after it had just peaked as opposed to letting it carry on as its lesser self. I feel the same way about certain labels such as Halston. I just don't think certain creative things should be revived.

As much as i did love POP its undeniable it was on its way out for the last 3/4 years.

And please don't get me started on the horror that is LOVE! I think its awful! Whole team or not it just doesn't work anymore because fashion has evolved and Katie perhaps hasn't.

I personally don't think Dasha will have much to bring to the editorial table but nevertheless it will be interesting to see what she will do.

What do you think of Kate Lanphear taking POP over? Now that I think could've been interesting. I like the idea of putting someone from a commercial background such as Elle and giving them crazy creative freedom and seeing what they come up with.

 

[carrie_b]

sorry about interrupt your discussion
can someone credit shoes of Dasha'a friend at the first pic?

 

[CSGER]

lauraprado can you post that first photo of Dasha larger?

I can't find it on Spletnik

 

[Harumi]

So why does Dasha not put her money into making an entire new magazine and leave POP to RIP? I think there is something great about letting something go after it had just peaked as opposed to letting it carry on as its lesser self. I feel the same way about certain labels such as Halston. I just don't think certain creative things should be revived.

Oh I fully agree with you here.
The reason why they kept the same name (they could have kept the same offices and lower staff and change the name) is because Dasha has no credential whatsoever as a fashion editor so they are riding Grand's tailcoat so to say.

And please don't get me started on the horror that is LOVE! I think its awful! Whole team or not it just doesn't work anymore because fashion has evolved and Katie perhaps hasn't.

God I completely misjudged you. I though you were a Katy fangirl when you were just making an intelligent analysis of POP's place in fashion history. I apologise for the snark in the previous post. Completely uncalled for as it turned out.

What do you think of Kate Lanphear taking POP over? Now that I think could've been interesting. I like the idea of putting someone from a commercial background such as Elle and giving them crazy creative freedom and seeing what they come up with.

It would have made much more sense, if only because Kate's edge, while of a different nature than that of Grand, could have kept POP's original readership interested. As it stands now, the new POP will have to seduce a brand new audience, and it won't be easy.

 

[Lacroix]

Does anyone know who the girl next to Dasha is? I've noticed her in a lot of photos with her

facebook

 

[adrianka]

Does anyone know who the girl next to Dasha is? I've noticed her in a lot of photos with her



facebook

yes i do... she is Sanam Salek... her best friend ... she is artist from L.A

 

[marya-a]

^ Aah...i was thinking she looked middle eastern

 

[adrianka]

 

[lauraprado]

who is the designer of the last dress??? the one with the polka dots??? maib Lanvin???

 

[cold_champagne]

The Garage's David Lynch and Christian Louboutin opening.
www.style.com

 

[lauraprado]

bew photo

 

[homeboy]

Lovely fur scarf that's hanging around the guy's neck. I wouldn't mind having a faux fur one.

 

[christrinity]

Who is the guy she is with in all the last photos?

 

[lakomka]

^ Derek Blasberg
I The white dress on the last picture

 

[Suburban Snob]

The white dress is love.

 

[lauraprado]

main People

 

[suri.louboutin]

^to me, this is what a 15 year old would wear to make her parents mad. This is no style, imo. I hate everything, the granny jacket, the trashy cheap looking denim «skirt»...everything except the chanel handbag.